Writing

Read some of my blogs and stories.

How to start selling NFTs on Shopify

April 2022

Used a combination of my industry knowledge on Shopify and NFTs as well as research to compile this guideline for anyone interested in selling NFTs on the platform

What is the metaverse? And how is it impacting business?

April 2022

Conducted the research and wrote a piece on the metaverse for newcomers to the concept

Women in Tech – Working harder and getting Smartrr

March 2022

Profile on the women of Smartrr, a partner agency
Interviewed several key members of their team and compiled their responses into an SEO blog
Repurposed blog content into an email newsletter for Women’s Month

Fearless Doberman Gang | NFT Roadmap

February 2022

I wrote the copy for this landing page and NFT roadmap, the Fearless Doberman Gang
I was able to provide input on the flow of the page as well as the brand voice

Restaurants, bars and gyms fight to survive

February 2022

Feature length piece written for The Bridge, a Corktown community newspaper in Toronto
Independent reporting on the way COVID has impacted the community
Photo credit

5 tips on improving the conversion rate of your eCommerce store

January 2022

Ghostwriting piece written for Startup Slang, a Toronto-based design agency
Informed by my research and industry knowledge
Search engine optimized

5 eCommerce trends to look out for in 2022

January 2022

Ghostwriting piece written for Startup Slang, a Toronto-based design agency
Informed by my research and industry knowledge
Search engine optimized

City Council approves amended Inclusionary Zoning Plan

December 2021

Feature-length piece written for The Bridge News, a local newspaper in Corktown, Toronto,
Informed by research and reporting
Published in print and online

City executive committee unanimously backs First Parliament Master Plan

November 2021

Feature-length piece written for The Bridge News, a local newspaper in Corktown, Toronto,
Informed by research and reporting, including attendance at a City committee meeting
Published in print and online

How to Choose a TEFL Course [Video]

April 2020

Video and blog written to promote the OISE TEFL course for Teach Away
Informed by my research and industry knowledge
Designed, recorded and edited video
Content aimed at the decision stage for bottom of funnel leads
Published using WordPress

How to land a teaching job online or abroad [e-book]

April 2020

Read the e-book

E-book designed and written to promote the UC Berkeley International House TEFL course for Teach Away
Informed by my research and industry knowledge
Part of a lead generation campaign that 62 leads within the first week
Published using Hubspot

5 tips for getting a TEFL certification online while you travel

December 2019

Blog written to promote TEFL courses offered by Teach Away
Guided by SEO
Informed by my research and industry knowledge
Content aimed at the consideration stage for mid-funnel leads
Published using Drupal

Top 10 Nude Lipsticks for Melanin Beauties

May 2018

Blog written to promote the new nude lipstick collection by MFMG
Ghostwriting piece informed by my research
Published using Shopify

MFMG’s Nude Lipstick for Women of Color

April 2018

Interview with Tomi Gbeleyi, founder of MFMG, about the launch of her nude lipstick collection
Ghostwriting piece aimed to launch the new product
Published using Shopify

Lesson planning for new ESL instructors [with free lesson plan]

February 2018

Blog and gated content written to promote the OISE TEFL course for Teach Away
Informed by my research and industry knowledge
Lead capture and generations piece
Published using WordPress

My experience teaching English in France

September 2017

Blog written to share my story as a TEFL teacher
Informed by my personal experiences and SEO knowledge
Published using WordPress

My Phone Is My Boyfriend

August 2014

Personal story shared on the infamous Thought Catalog about my experience with a long distance relationship
Piece selected by an editor after a blind submission process